The background of The Christian Experiment can be traced, in part, to a simple idea demonstrated by the former AmazonSmile.

In 2013, Amazon launched AmazonSmile, a program that allowed customers to select an eligible charitable organization to receive 0.5% of their qualifying purchases.

There was no additional cost to the customer, and participating organizations could encourage their supporters to select them as their designated charity.

By the time Amazon discontinued the program in 2023, about $450 million had been distributed to charitable organizations.

A Few “What Ifs”

What if charitable organizations had never registered for AmazonSmile?

They would have missed an opportunity to receive funds that could support their work.

What if customers had never taken the simple step of selecting a charity?

Those organizations would not have benefited from those purchases.

And what might have happened if even more organizations and customers had participated?

The impact could have been greater still.

AmazonSmile demonstrated an important principle: when many people take a small and relatively simple action, the combined impact can become significant.

That principle helped inspire The Christian Experiment.

The Heart of the Experiment

AmazonSmile gave organizations a reason to tell their supporters, followers, or subscribers about an opportunity that could benefit their work. The Christian Experiment asks a related—but different—question:

What might happen if Christians, churches, ministries, and others simply used the influence they already have to create awareness of an opportunity to help provide Bibles for our persecuted brothers and sisters?

The request is intentionally simple.

No one is being asked to personally fund a large number of Bibles. The experiment simply asks people to consider using the influence they already have—whether through a social media post, a mention, a recommendation, or another simple way of creating awareness.

A Last “What If”

The AmazonSmile experience raises an interesting question.

If charitable organizations were willing to tell others about a simple opportunity that could benefit their work, what might happen if Christians showed that same willingness when the opportunity is to help make God’s Word available to the persecuted church?

That is one of the questions The Christian Experiment seeks to explore.

When Christians use the influence God has entrusted to them for the benefit of others, even a seemingly small action can become part of something much larger.

What could happen if we simply helped make others aware?

For complete information, please visit the main page.

In Christ Alone,

Mr. Jan Blonk